I am an Italian multidisciplinary creative specialized in concept, strategy, direction and design; digital and real world related, with 13 years of experience.
I am focused on bringing value to brands and products creating stories through images and words. Co-Founder of Luther Dsgn, passionate about diversity, obsessed with unicity. De-facto born in the age between print and digital design made me a fusion of tradition and avant-garde and that’s how I approach projects. Researching is breathing, practice every day.
I am proud and lucky to have worked with different kind of businesses and market categories, from local to global: Ferragamo, Vodafone, Fiat, Ericsson, MasterCard, Actionproof, Ischiaspa, Blueice, Sinoglass, Samsung and many others.
Over the last 10 years I have moved all my skills to the the web, that has become the fulcrum of my strategy; in 2019 even packaging is web related.
I Love building Identities and working on content directly related to brand and products, I have a strategic and user centered approach based on a deep understanding of the client needs, product characteristics and audience expectations.
I like directing but of course I’m still involved as a designer on multiple and various projects because that’s where my passion lies. I believe in sharing knowledge, passions and research to build a better creative community around the world everyday; meeting passionate people and influencing youth really makes my day.
First child of a surgeon and an archeologist, brother of a navy officer; born Italian, half Roman and Tuscan with a solid percentage of Venezuelan blood.
Communicating in 2019 means using multiple and unpredictable tools to reach the audience and having an experience in different design areas allows me to handle very complex projects or just connect the dot easily.
A creative doer, with a mania for the design masters of the past, I started working on the very first day of university and have never stopped. Since than I have fine tuned my skills , “discover & experimenting” has become my motto and for that I have worked in multiple design areas such architecture, interior design, product design, grahic&print, 3d, motion graphic, branding, etc..