CLIENT: Apload
CATEGORY: Fashion & Luxury
PRACTICES: Concept, Naming, Branding, Art Direction.

RE-STYLING THE VISUAL IDENTITY OF A FAMOUS PERFUME WAS A BIG CHALLANGE. THE SOLUTION WAS TO ENPHATIZE THE PRODUCTS INSIGHT COMMUNICATING IT ON THE OUTSIDE; PLAYING WITH MATERIALS, FONTS AND NAMES TO TRANSMIT THE REAL TUSCAN SOUL IN A CONTEMPORARY WAY.

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