Every Christmas, JTI holds large corporate parties for its employees. In 2020, due to the pandemic, this long tradition risked being interrupted. So we rolled immersive cinema experience, gaming, live shows and team building into one easy-to-use digital ecosystem. The event witnessed a non-stop stream of contents and interactive action that could not pass unnoticed. Participants remained glued to their screens for almost two hours forgetting they were still in their own living rooms.