CATEGORY: Tobacco & Vaping
PRACTICES: Creative Direction

The Japanese colossus JTI (Japan Tobacco International: Camel, Winston, Benson & Hedges) is ready to launch its latest marvel on the Italian market: Ploom, the new generation tobacco heater that is ready to revolutionize the world of tobacco. But due to the Covid-19 pandemic restrictions finding an alternative became of paramount importance.

  We created a hybrid – interactive event, to make it unforgettable we combined the most advanced broadcast design technologies. Virtual Studio, Interactive 3D and Q&A, all live. The event was presented by the guru of innovation Rudy Bandiera together with the Managing Director and Marketing Director of JTI.