Fiorentina Bridge is a powerful B2B all-in-one social media platform capable of connecting ACF Fiorentina’s team, partners and sponsors. With an intuitive UX, companies can connect and share promotions and content. The launch event, directed onsite on three different sets and live interventions, was broadcast live on the platform from the Stadio Artemio Franchi in Florence. Within it a Q&A, live chat and lots of branded content were included.