Klopman international is one of the biggest fabric producer in Europe, the main problem was having an old and incomprehensible website that causes friction on every user. Working on Information Architecture and Content Hierarchy was the right move, transforming unreadable data to a list of product with a dedicated page, description and hyperlinking between different features. We introduced new tools and features to amplify the products: Dynamic Color Simulator, Fabric Finder, Fabrics Comparison, Ultra Advanced Filters plus a small B2B e-commerce.