NUVOLARI IS A MULTI-BRAND CLOTHING SHOP THAT COUNTS MORE THAN 35 STORES THROUGHOUT ITALY. OUR TASK WAS TO REPOSITION THE BRAND THROUGH A MAKEOVER OF HIS IMAGE ONLINE AND OFFLINE, FOCUSING ON E-COMMERCE. WE HAVE CREATED NEW GUIDELINES FOR THE BRAND’S APPLICATION, AS WELL AS IMPROVE THE USER EXPERIENCE OF THEIR E-COMMERCE TO MAXIMIZE CONVERSION AND BRING TOGETHER A LARGER NUMBER OF USERS. THE RESULT LED TO A NEW PERCEPTION OF THE BRAND NUVOLARI, FRESHER AND IN LINE WITH CONTEMPORARY TRENDS..