After its first nine years of life the self-made design giant Obag seeks for a different and more contemporary language that speaks to an international community. Our interactive brand campaign was designed to translate the concept of easy fashion into lifetime experience. Playful, diverse, contemporary. The layouts come to life through multiple subject campaigns, multiple settings, dynamic backgrounds, and appealing colour blocks that revolve around a single concept: Create yours.
OLD PRODUCT IDENTITY
PRODUCT IDENTITY CONCEPT:
FLOATING + MULTI-VIEW + GRADIENT
PRODUCT IDENTITY ELEMENTS:
INTERACTIVE BAG W/PLAYLIST + YOGA MAT MADE FROM RECYCLED BAGS